XRP Dropz, a popular XRP community figure, calls attention to a new ad campaign from Ripple that highlights the company’s role in the evolution of the global financial system.

According to the ad, Ripple recognized the impact of crypto and blockchain in transforming global financial system operations. These emerging technologies present alternative solutions to traditional finance systems, offering a secure, decentralized, and transparent framework for conducting financial transactions.

With crypto and blockchain redefining the global financial scene, the ad emphasized that Ripple is positioned as a key player in developing the future infrastructure of the global economy via partnerships.

“Crypto and blockchain are redefining our financial system. And Ripple, in partnership with all of you, is building the infrastructure for the future of the global economy,” the voiceover in the ad remarked.

LISTEN TO @RIPPLE´S MESSAGE ➡️ RIPPLE IS BUILDING THE INFRASTRUCTURE FOR THE FUTURE OF THE GLOBAL ECONOMY ‼️ #XRPL #XRP #RLUSD #AMM @RippleXDev @StandardCustody https://t.co/1zu7VWhvYg pic.twitter.com/u1DWkBaXeF

— XRP DROPZ (@DROPZXRP) July 11, 2024

“XRP Will Power the World”

Notably, XRP Dropz shared the ad in reaction to a famous XRP quote, which indicates that the cryptocurrency will be used to power the world someday.

Recall that Ripple CEO Brad Garlinghouse characterized the quote as his all-time favorite in May. He emphasized its importance by noting that it is proudly displayed in his house.

It bears mentioning that XRP’s utility extends beyond conventional crypto trading. Ripple, which aims to bridge the gap between traditional finance and digital assets, leverages XRP to revolutionize global cross-border payments.

The company’s payment solution, powered by XRPL, offers instant and low-cost cross-border settlements.

With XRP utilized as the bridge currency in Ripple’s payments solution, inefficiencies associated with traditional payment solutions, including bridging two fiat currencies, are effectively eliminated.

Ripple’s efficient payment solution has not gone unnoticed by top financial institutions, including SBI and Tranglo. These institutions have leveraged the solution for cross-border payments.

For instance, as of 2023, Tranglo reported processing over $1 billion worth of transactions through ODL (now Ripple Payment). Interestingly, the company achieved the feat less than two years after partnering with Ripple.