Kraken announced on July 16 that it is partnering with Tottenham Hotspur football club.

This collaboration makes Kraken the first official crypto and Web3 partner and the sleeve sponsor for both the men’s and women’s teams.

The goal of this partnership is to enhance the fan experience and educate fans about cryptocurrency. 

Mayur Gupta, Kraken’s chief marketing officer, explained that crypto is gaining traction in the UK. This collaboration aims to support Kraken’s mission of promoting global crypto adoption and financial freedom.

Ryan Norys, Tottenham Hotspur’s chief revenue officer, highlighted the club’s aim to drive innovation through this partnership, praising Kraken as a leader in the field. Both parties are excited to engage fans with new events and experiences.

Additionally, Kraken’s co-founder Jesse Powell recently donated $1 million in Ether to Donald Trump’s 2024 presidential campaign, citing Trump’s supportive stance on crypto. Despite a recent assassination attempt, Trump plans to speak at the Bitcoin Conference in Nashville.

The football industry is increasingly embracing crypto, with Cristiano Ronaldo launching a new NFT collection with Binance in May, celebrating his career highlights. 

This trend reflects a growing effort among football clubs to boost fan interaction through digital assets.

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