Web3 gaming studio Illuvium is set to launch its triple-title ecosystem this Thursday, July 25th. The ecosystem has three interconnected games tied to exploration, material harvesting, and conquest within a single universe.

The studio, backed by over $100 million in funding and a million eager fans, boasts talent from major gaming companies. Jaco Herbst, formerly of Blizzard Entertainment, and Kostiantyn Bondar, previously with Ubisoft, Samsung, and Gunzilla Games, are part of the team.

“Our original intention was to build one title, but being brothers and highly competitive, we couldn’t agree on the genre and ended up building three games in different genres,” stated Kieran Warwick, CEO of Illuvium. “We’ve probably wiped a collective 30 years off our lifespan, so we hope it’s worth it.”

The Illuvium ecosystem allows in-game progress and items to carry over between games, including Illuvium: Arena and Illuvium: Zero. According to the announcement, this creates a more rewarding and beginner-friendly experience.

Illuvium: Overworld is the main title of the ecosystem, where players explore otherworldly locations and collect alien species called Illuvials.

Illuvium: Arena lets players use their Illuvials captured on the main title in a real-time strategy environment. Illuvials can level up in Arena and become stronger through different synergies.

Meanwhile, Illuvium: Zero is a land-builder where users play as a drone to develop a piece of land and collect resources, including fuel, which is set to be a key component of Illuvium’s ecosystem.

The titles Arena and Zero have mobile support, aiming at an ever-growing share of gamers worldwide.

Notably, players have complete ownership of their in-game assets, stored in their Immutable Passport wallet and verifiable on the Ethereum blockchain. The ecosystem’s native token, ILV, fuels decentralized governance and allows players to participate in revenue distribution.

Last month, Illuvium Labs announced a $12 million Series A funding round to support the Q2 2024 launch of its Ethereum-based gaming universe, which includes Illuvium Arena, Illuvium Overworld, and Illuvium Zero.

Last month, Illuvium secured $12 million in Series A funding, enhancing its development for a gaming ecosystem that allows interoperable NFT use across titles and offers a revenue-sharing model.

Earlier this month, Immutable launched “The Main Quest,” providing up to $50 million in token rewards on its zkEVM network to incentivize gamer engagement with titles like Illuvium.

Last month, AnimeChain, supported by Arbitrum and Azuki, launched an on-chain anime platform that uses Arbitrum’s technology to promote anime-themed games and products.

Recently, Balance introduced its Web3 gaming platform, integrating blockchain and AI to transform 3.2 million Web2 users to Web3, aiming to establish itself as the “Steam of Web3.”