Crypto.com, a leading crypto trading platform, has announced a new partnership with the Abu Dhabi Combat Club (ADCC) for the upcoming ADCC Submission Fighting World Championship 2024, as per the latest updates disclosed to Finbold on July 30.

Mo Jassim, Head Organizer of ADCC, commented on the partnership, deeming it a perfect opportunity to engage sports fans and crypto enthusiasts alike:

“Crypto.com wrote the playbook for successful sports marketing. As both cryptocurrency and ADCC become more mainstream by the day, we believe this a perfect partnership to elevate both brands with highly engaged audiences.”

ADCC Submission Fighting World Championship 2024

Taking place in Las Vegas, Nevada, from August 17–18, the premier submission and grappling competition globally is held biannually.

As a Platinum sponsor and exclusive cryptocurrency partner for 2024, Crypto.com will gain exposure through ADCC’s media coverage, commercials, and promotional content.

The Crypto.com logo will also be featured on the fighting canvas and on the winner’s podium.

Kris Marszalek, CEO of Crypto.com, expressed pride in the partnership, emphasizing the similarities between the company’s mindset and that of the competing athletes:

“ADCC is the toughest submission grappling event in the world. Reaching the pinnacle of the sport requires countless hours training, competing and basically living in the gym for years. Success is not an accident but simply an outcome of your daily grind. That mindset is at the core of our culture and the foundation upon which we built our brand. We couldn’t be more proud to be supporting ADCC and the athletes competing this year.”

About Abu Dhabi Combat Club

Established in 1998 by Sheikh Tahnoun bin Zayed Al Nahayan, ADCC has evolved into a global sensation, with competitions held across North America, South America, Europe, and Asia.

The championship offers an elite platform for top grapplers from mixed martial arts seen in action in places like the UFC, such as Brazilian Jiu-Jitsu, Sambo, Judo, and Catch-Wrestling to showcase their skills.

Celebrated for its high production quality and dedicated fanbase, ADCC has the moniker of the “Olympics” of submission grappling.