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Key Takeaways:

• Chainlink’s early entry and extensive network of partnerships has established it as the leading oracle network. This strong market position and first-mover advantage suggest significant growth potential and resilience against competitors.
• Chainlink’s business model focuses on providing data services to decentralized applications and smart contracts. As blockchain technology becomes more popular, the demand for these services is likely to grow.
• Although Chainlink is the clear leader right now, the oracle landscape is becoming very competitive, with several projects vying for market share.

In the wake of the 2008 financial crisis, the world was reeling from the collapse of traditional institutions. Two Cornell University students, Sergey Nazarov and Steve Ellis, saw the chaos as an opportunity to reinvent finance. They envisioned a system built on blockchain technology, a decentralized ledger that could provide transparency, reliability, and security.

However, there was a key problem: blockchain, for all its potential, was isolated from the real world.

The duo founded Chainlink, a project that would become the bridge between the digital and physical realms. Their creation was the missing piece of the puzzle, allowing smart contracts to connect with real-world data.

Imagine the possibilities: smart contracts that could adjust insurance premiums based on real-time weather data, or supply chain agreements that update automatically with global trade information. Chainlink didn’t just improve blockchain; it connected it with the real world.

They called it an “oracle” network, named after the oracles of Greek mythology, who could predict the future or provide wise counsel. In blockchain, the oracle serves a similar role by providing real-world data to smart contracts.

Since its humble beginning in 2017 the project has grown from a clever idea to the backbone of the decentralized finance (DeFi) movement, facilitating billions of dollars in transactions and becoming the go-to oracle solution for developers worldwide.

Today, Chainlink has over $22 billion in total value secured (according to DefiLlama), making it the largest oracle network and a significant player in the new world of decentralized finance.

Key Fundamental Data

Daily Active Users (DAU): IntotheBlock and Glassnode show Chainlink registers around 2,400 daily active users. In comparison, its closest competitor by total value secured, WINKLink, records less than 1,000 DAU.

Fees and Revenues: Chainlink generates revenue by providing data services to developers building decentralized applications. These users pay fees to access real-world data through Chainlink’s network. As long as blockchain adoption continues to grow and Chainlink remains a trusted provider of data, its revenue model seems sustainable. DefiLlama reports about $6,000 in daily fees.

Market Cap: LINK has a market cap of $11.2 billion, marking a nearly 100% increase in one year. It’s the largest oracle token by market capitalization by a significant margin; its competitor, PYTH, for example, has a market cap of $1.3 billion.

Market Analysis

Problem that it solves: Chainlink addresses the “oracle problem,” enabling smart contracts to securely interact with external data sources, APIs, and traditional banking systems.

Customers: Chainlink serves decentralized finance (DeFi) projects, enterprises, and other blockchain ecosystems that require reliable and tamper-proof data feeds.

Value creation: By providing secure and reliable oracles, Chainlink enhances the functionality and trustworthiness of smart contracts, expanding the potential use cases for blockchain technology.

Market structure: The market for decentralized oracles is competitive, with several projects offering similar services, but Chainlink holds a significant first-mover advantage and extensive network effects.

Market size: The demand for reliable oracles is expected to grow with the expansion of DeFi and other blockchain applications, positioning Chainlink well in a growing market.

Regulatory risks: As with any blockchain project, Chainlink faces potential regulatory challenges, particularly regarding the integration of off-chain data and compliance with data privacy laws.

Our analysts rated LINK a 3.8 out of 5 for market analysis. Download the complete scorecard here.

Competitive Advantage

How big is the company moat? Can they defend against competitors?

Technology/blockchain platform: Chainlink’s decentralized network of oracles and its focus on security and reliability provide a strong technological foundation.

Lead time advantage: As an early entrant in the decentralized oracle space, Chainlink has established significant partnerships and integrations across the blockchain ecosystem.

Contacts and networks: Chainlink has built a robust network of collaborators and partners, enhancing its credibility and reach within the industry.

Our analysts rated LINK a 4.2 out of 5 for competitive advantage. Download the complete scorecard here.

Management Team

Does the team have the experience, intelligence, and integrity to make the company great?

Entrepreneurial team: Sergey Nazarov and Steve Ellis have demonstrated strong leadership and vision in driving the success of Chainlink.

Industry/technical experience: The team has deep expertise in blockchain technology and decentralized systems, critical for the development of secure and reliable oracles.

Integrity: Chainlink’s transparent approach and active engagement with the community reflect a high level of integrity.

Our analysts rated LINK a 4.5 out of 5 for the management team. Download the complete scorecard here.

Token Mechanics

Is the token design favorable to long-term investors?

Is a token necessary?: The LINK token is integral to the Chainlink network, incentivizing node operators and ensuring the reliability of data feeds.

Value added: LINK tokens are used to pay for data services within the network, creating a direct link between token demand and network usage.

Decentralized: Chainlink operates on a decentralized network of nodes, enhancing security and trust.

Token supply: LINK has a fixed supply, which can help in value appreciation as demand for Chainlink’s services grows.

Public exchange: LINK is widely traded on numerous exchanges, providing liquidity and accessibility for investors.

MVP: Chainlink has a functioning product with significant adoption and real-world use cases.

Our analysts rated LINK a 4.5 out of 5 for token mechanics. Download the complete scorecard here.

User Adoption

How easy will it be for the company to grow users?

Technical Difficulty: Chainlink’s robust infrastructure and comprehensive documentation make it relatively easy for developers to integrate its services.

Halo Effect: Chainlink’s strong reputation and existing integrations with major DeFi projects enhance its attractiveness to new users.

Buzz: Chainlink enjoys significant community support and media attention, contributing to its growing user base.

Our analysts rated LINK a 4 out of 5 for buzz. Download the complete scorecard here.

Potential Risks

What risk factors might cause intelligent investors to stay away?

Team: Dependence on key individuals like Sergey Nazarov could pose a risk if there are any leadership changes.

Financial: As a project in the blockchain space, Chainlink is subject to market volatility and financial uncertainty.

Regulatory: Potential regulatory changes could impact Chainlink’s operations and its ability to provide oracle services.

Smart Contract: Risks associated with smart contract vulnerabilities and exploits are always present.

Traction: Continued adoption and integration are necessary for maintaining its market position.

Behavioral: Community sentiment and market trends can significantly affect Chainlink’s token value and adoption.

Our analysts rated LINK a 2.3 out of 5 for risk (Note that for this section lower = better). Download the complete Risk Scorecard here.

Investor Takeaway

BULL CASE: Chainlink is the undisputed leader in the decentralized oracle space, connecting smart contracts to real-world data. This prime position means Chainlink is well-placed to benefit from the continued growth and adoption of blockchain technology. On top of that, its substantial market cap, which has seen significant growth, reflects strong investor confidence.

BEAR CASE: Despite its strong position, Chainlink faces some risks. The project’s reliance on key figures like Sergey Nazarov could pose a vulnerability if there are changes in leadership. Regulatory uncertainties are also a concern, as new laws could impact Chainlink’s operations and its ability to provide off-chain data services, especially as a category leader. Chainlink also faces competition from other oracle providers, which could affect its market dominance.

Overall, our analysts rated LINK a 4.2 out of 5, reflecting its strong technological foundation and market leadership, balanced against potential regulatory and market challenges. Download the complete scorecard here.

This analysis is to help make you a better-informed investor; it is not financial advice. The future may look different than the past. All investing involves risk; see our investing approach for how we manage risk through diversification. Never invest more than you’re willing to lose, and see losses as learning.