Magic Square, a pioneering Web3 app store platform backed by Binance Labs, has announced a new partnership with Exodus Movement, Inc. (OTCQX: EXOD).

This collaboration brings Exodus’s innovative Passkeys Wallet to Magic Square’s ‘Magic Store’ and ‘Magic Launchpad’, providing users with an easy and secure way to create and manage crypto wallets directly within the app.

The integration of Passkeys Wallet is designed to offer users a streamlined experience, allowing them to set up a crypto wallet in just a few taps without the need for installing browser extensions.

The wallet supports a wide range of authentication methods, including FaceID and TouchID, and provides a seamless multi-chain experience across several blockchain networks, including Bitcoin, Polygon, Solana, Ethereum, and more. Additional networks are expected to be added soon, further expanding the wallet’s reach and functionality.

Enhanced security and user experience

One of the key features of the Passkeys Wallet is its use of Multi-Party Computation (MPC) technology, which significantly enhances security by requiring passkey authentication for any wallet action.

This technology ensures that users can manage their crypto assets with greater peace of mind, knowing that their wallets are protected by industry-leading security measures.

The integration also enables users to complete Know Your Customer (KYC) processes and purchase cryptocurrencies directly with a card within the Magic Store, all while enjoying a unified experience across multiple blockchain networks.

This development is expected to reduce user drop-off rates and attract a broader user base to the Magic Square platform, contributing to the growth of the Web3 ecosystem.

Strategic collaboration for Web3 adoption

Magic Square’s Chief Operating Officer, Michael Landsberger, highlighted the significance of the partnership, stating,

We are thrilled to integrate Exodus’ Passkeys Wallet into the Magic Store, Magic Launchpad, and across our entire ecosystem. This integration represents a significant step forward in simplifying the crypto experience, enabling our users to manage their assets securely and conveniently within a familiar interface. It also enhances the onboarding process for Web2 users as they transition to Web3, paving the way for the mass adoption of crypto across all our products.

Exodus CEO JP Richardson echoed this sentiment, noting the partnership’s potential to enhance the Web3 user experience.

Integrating Passkeys Wallet with Magic Square’s ‘Magic Store’ elevates the user experience by providing a seamless and secure way to manage and spend crypto assets. This collaboration with Magic Square is a testament to our commitment to enhancing the Web3 ecosystem by making it more accessible and secure for all users.

Both companies are committed to driving innovation within the Web3 space, with a focus on improving the multi-chain experience for users.

By combining Exodus’s advanced wallet technology with Magic Square’s comprehensive Web3 platform, the partnership aims to make the crypto ecosystem more accessible and secure, supporting the ongoing transition from Web2 to Web3.

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