• VeChain and UFC have announced a partnership to advance the sustainability realization of the VeBetter ecosystem.

• The VeBetter platform was built in collaboration with the Boston Consulting Group (BCG) to use Decentralized Applications (dApps) to encourage sustainable activities.

The world-leading mixed martial arts organization UFC has announced a strategic upgrade to its partnership with enterprise-grade blockchain VeChain (VET). According to the report, this collaboration would advance the VeBetter ecosystem while achieving its long-term sustainability goals using groundbreaking solutions.

It’s official: We’re excited to announce the upgrade to our global partnership with the @ufc, as we join forces to grow the VeBetter ecosystem. Powered by incentive-based applications, VeBetter uses tokenization technology to turn real-world actions into value. Our partnership… pic.twitter.com/QOgfb3q04E— VeChain (@vechainofficial) September 13, 2024

Commenting on this, VeChain CEO Sunny Lu disclosed that the partnership is a significant step towards creating opportunities while encouraging users to embrace the VeBetter platform.

This campaign represents a significant step forward in our mission to leverage blockchain for the greater good. With BCG’s support and UFC’s massive global reach, we are opening doors to users, enterprises, and institutions, helping drive adoption of this new app platform, while creating new financial instruments that solve deeply ingrained challenges.

The VeBetter ecosystem was developed in collaboration with the Boston Consulting Group (BCG) to use decentralized applications (dApps) to incentivize sustainable actions and reward users with B3TR tokens. According to an official press release published by UFC, its collaboration with VeChain partly hinges on its creation of economic value and the technological foundation for a circular economy.

The ecosystem is further explained as providing innovative solutions to enterprises while creating more transparent sustainability tools to realize the United Nations (UN) Sustainable Development Goals (SDGs).

More on the Partnership Between VeChain and UFC

According to Nicholas Smith, Vice President of Head of International Business Development, TKO Global Partnerships, working with VeChain would advance its efforts to support the vision of the blockchain platform and positively impact the environment.

UFC is excited to partner with VeChain to raise awareness for our large global audience as to the transformative potential of blockchain technology through the VeBetter ecosystem. Working together, we can support VeChain’s vision of driving meaningful change and creating a positive impact.

According to VeChain, the collaboration would expose the ecosystem to more than 900 million people worldwide.

VeChain’s relationship with Boston Consulting Group (BCG) dates back to 2023 when we reported their collaboration to emphasize the urgency of integrating sustainable practices into the core of corporate strategies. While VeChain offers innovative solutions, BCG supports them with its expertise in management consulting.

According to a Reflexivity Research article, this collaboration enables developers to refine their skills by giving them immeasurable access to BCG’s opportunities.

Access to the BCG mentorship network and VC opportunities opens doors for developers to refine their skills and expand their professional networks. This holistic approach to support goes beyond financial assistance, offering valuable resources for comprehensive project development.

Regardless of the adoption of its cutting-edge solutions and strategic partnerships, VET has failed to break out of its bearish triangle as it struggles to sustain its level above $0.023. At press time, VET was trading at $0.022 after surging by 3% in the last 24 hours.