Chiliz Group, the group behind the crypto platform of Socios.com and Chiliz Chain (CHZ), is now launching a new project: “Chiliz Sports”. It is an independent division that promotes synergies and business opportunities for brands in the sports and technology sector.

Chiliz Sports: the new independent crypto division after Socios.com and CHZ

Chiliz Group, the group behind the Socios.com platform and Chiliz Chain (CHZ), has launched a new project: “Chiliz Sports”.

In practice, Chiliz Sports is a new independent division of the Group that will aim to promote synergies and business opportunities for brands in the sports and technology sector.

The new entity will be led by Daniel Maglietta, Football Commercial Director of Chiliz, who has facilitated several significant partnerships involving major European sports properties and leading crypto brands.

Specifically, Chiliz Sports is the result of the evolution of the two platforms: the sports Socios.com and the blockchain Chiliz Chain (CHZ).

In fact, Chiliz Group laid the foundations of the relationship between sports and blockchain in 2018 with the launch of the Socios.com platform and the first Fan Token.

The NFT of Socios.com have become a powerful tool for fan engagement and monetization, with over 70 organizations in nine sports sectors using them to grow, engage, and reward their digital communities.

On the other hand, in 2023, Chiliz then launched the Chiliz Chain which currently hosts a growing ecosystem of over 150 brands and organizations in the sports sector, crypto and beyond, working together to drive and promote innovation.

With this background, now, Chiliz Sports will leverage its expertise in both sectors and its unparalleled network, which includes elite athletes, top-tier sports properties, and global cryptocurrency companies, to help brands in both sectors identify the most valuable opportunities and the most reliable and trusted partners.

Chiliz Sports: the evolution of SportFi and crypto of Socios.com and CHZ

The new project of Chiliz Group, Chiliz Sports, will take the field to facilitate connections and provide support, consultancy, and guidance to ensure a smooth and successful process.

On this subject, Alexandre Dreyfus, founder and CEO of Chiliz Group, commented:

“We know sports clubs and sports properties very well because we have been serving them and their fans for over six years. We understand their needs and priorities, what works for them and what doesn’t, we know what moves their audience. We also have a deep knowledge of blockchain and cryptocurrency companies, because we are part of it. We know how they operate, what their goals are, and the challenges they face. Our goal has always been to serve both sectors and to unite them to create value. Chiliz Sports is a new and exciting step in this direction”.

The news of the new launch of Chiliz Sports seems to have been appreciated by investors. In fact, the native token of Chiliz, CHZ, appears to be in a price pump in the last 24 hours of +6%.

At the time of writing, CHZ is worth $0.07, with a total market cap of 639 million dollars.

The project of inclusivity

Last week, Chiliz Group had launched a new program dedicated to inclusivity: Chiliz Includ3d.

Starting from October 2024, the phase of Includ3d Accelerator will begin, a training course that aims to democratize the learning of Web 3.0 for those interested in the global sports ecosystem. In particular, the goal is community sports, women’s sports, and social impact organizations.

The program involves everyone who is curious about cryptocurrencies, passionate about sports, and committed to promoting social impact.

On the other hand, the includ3d Accelerator will also offer dynamic learning experiences for organizations, innovators, and entrepreneurs, eager to explore and incubate blockchain use cases.