Iggy Azalea, the famous Australian rapper, songwriter, and model, is positioning herself as a global ambassador for cryptocurrency mass adoption. The celebrity’s positioning has positively surprised crypto enthusiasts worldwide due to a focus on using cryptocurrencies for payments, not speculative.

In a recent post on X, Iggy Azalea said she is bullish and that “the time is now” for crypto.

“I’ve been telling everyone I do business with to pay me in crypto instead of fiat. This technology really is the future and I couldn’t be more bullish on mAss adoption. The time is now.”

– Iggy Azalea

Throughout time, the speculative appeal for cryptocurrencies dominated the narrative among celebrities and influencers, challenging the original monetary value proposition. However, her leadership could bring renewed optimism to the industry, looking at the tools as a promising and useful technology.

Iggy Azalea’s $MOTHER and crypto mass adoption

Earlier this year, the meme coin mania took over, and some celebrities joined in, trying to capitalize on the hype. Iggy Azalea was one of the celebrities who surged as a niche leader through her meme token $MOTHER.

In July 2024, the rapper firmed a partnership with the controversial crypto market maker DWF Labs, making $MOTHER surge 50%. Moreover, Azalea’s team announced an online casino in September, Motherland, based on the meme coin.

Known cryptocurrency figures and investors have either challenged or supported Iggy Azalea as she dove deeper into the ecosystem.

For example, Bitmex co-founder Arthur Hayes publicly disclosed being invested in $MOTHER while positioning for the “Uptober.” Hayers previously publicly promoted other cryptocurrencies to his followers just to offload most of his position a few days later, as Finbold reported.

Nevertheless, even in a chaotic scenario, Iggy Azalea won the crypto community’s attention, interest, and respect by staying around even when the hype briefly went away – as opposed to other celebrities who come and go.

$MOTHER price analysis

As of this writing, $MOTHER trades at $0.0985, up over 410% since launch, showing a growing momentum. The token’s all-time highs and lows are $0.24085 and $0.00419, respectively.

Crypto mass adoption for payments

Mass adoption of crypto for payments was the original vision that fomented Bitcoin’s (BTC) creation and growing popularity in the early days, especially in darknet markets like Ross Ulbricht’s Silk Road.

Other cryptocurrencies later surged to improve the user experience once BTC’s core development team distanced the protocol from that vision. Examples of these are Litecoin (LTC), Bitcoin Cash (BCH), Monero (XMR), Nano (XNO), and Dash (DASH).

Finbold reported multiple times how Litecoin and Monero are gradually outperforming Bitcoin as the leader in crypto payments.

Later on, stablecoins like USDT and USDC conquered a significant part of this market share for crypto payments’ mass adoption. This moved the value to decentralized finance (DeFi) infrastructures like Ethereum (ETH) and its rivals, which also benefited meme coins.

Now, Iggy Azalea’s pivot to fomenting the mass adoption of cryptocurrency as a means of payment could bring this vision to life again, distancing from the primarily speculative case currently shared by the market’s top performers, Bitcoin and meme coins.